First published on January 28, 2015. Updated on November 29, 2018.
This post will walk you through getting your site up with Google Analytics and properly configured. Let’s get started!
Before beginning, please be sure to review the best practices policy for the use of analytics on campus. Ensure that you have the following before beginning to configure your blog site:
• Site administrator credentials for a University Blog Service blog
• An email address that is not hosted on UTMail
First, create a Google Account. This can be your own personal Gmail/Google account if you have one. For departmental blogs or sites with multiple administrators, we do strongly recommend that a new Google Account be created for the group and that the credentials be shared in Stache with fellow administrators.
Next, log into the Google Analytics page, http://www.google.com/analytics/web, using the blog’s Google Account.
• Click “Sign Up”
• Fill out the New Account details using your blog information
• And select “Get tracking ID”
Next log into the Dashboard for your WordPress blog site, then:
• Click on “Plugins” in the left hand menu.
• Look for a plugin named “Google Analytics for WordPress by MonsterInsights.”
• Click on the “Activate” link under it.
The Dashboard will refresh once the plugin had been successfully activated. At this point the plugin will need to be configured to follow the best practices for Google Analytics use on campus.
• While still in Plugins, find the Google Analytics for WordPress by MonsterInsights you just activated and click on Settings.
• Select your site from the “Pick a Profile” dropdown and click “Complete Connection”.
• You will get a message that it is finishing up and you will be taken back to your site. You will be on a page called Insights.
• Scroll down and click “Save Changes”.
That’s it! You’re done! After a short period of time Google Analytics will begin to collect information and you can view your Analytics from your Google Account. If you should have any questions, please send an email to firstname.lastname@example.org
NOTE: On August 9, 2018 Google Analytics for WordPress changed ownership from Yoast to MonsterInsights. This article has been updated to reflect this change.
If you already had Google Analytics activated on your site, please follow these instructions to re-authenticate:
- Log in to your site dashboard
- Open the left hand menu item, “Insights” (formerly called “Analytics”)
- Follow the instructions to re-authenticate with Google Analytics
Resources from the plugin Developer: