We use Google Analytics to track traffic on our websites. Contact your department’s Public Relations staff for data or to gain access with your own Gmail account, send it to the COFA Web team.
What You Can Learn From Analytics
- Track links from e-newsletters, social media posts and banner advertisements.
- Track outbound link clicks, file downloads and other user actions using Google Events.
- Popularity of pages.
- Number of visitors.
- How long pages take to load.
- Website traffic patterns and trends.
- Value of users and audience segments.
- Where visitors come from and what they do on the site.
- Recommendations for how to convert more visitors into regular users.
- Which keywords resonate with visitors and students that lead to action.
- Effectiveness of online creative strategies.
- Why and where people leave the site.
- Which pages retain visitors the longest.
- What search terms people use to find the site.
- What devices people use to view the site.
- The region of the world visitors are in.
- And much much more…
Tips to help people find your website and make search engines, like Google, weigh your site higher in results.
It’s important for the data to have context. Find international research of Internet trends and users at The Pew Internet & American Life Project. The Web team has produced several reports featuring analytics data about COFA websites thatyou can read on our Achievements and Updates page.
If you’re ready to dig in to the data check out the Google Analytics guide at York University, sign up to receive a Google Analytics Tip of the Day or take Google’s Google Analytics Training. Explore the Google Analytics Solution Gallery to see all the different possibilities of data analysis that can be achieved.