Campaign URL Builder

Go to Google’s Campaign URL Builder to create the link.

Examples for filling out the form on the URL Builder

  1. To include a link to the College of Fine Arts homepage in an alumni e-newsletter sent out in Fall of 2016, we might fill in these values:
    • The website URL: http://finearts.utexas.edu/
    • Campaign Source: alumni-newsletter
    • Campaign Medium: email
    • Campaign Name: fall2016

    This would result in the following Campaign URL that you would use in your email:
    http://finearts.utexas.edu/?utm_source=alumni-newsletter&utm_medium=email&utm_campaign=fall2016

  2. To include a link to an upcoming Visual Arts Center event in a Facebook post, we might fill in these values:
    • The website URL: http://utvac.org/programs/opening-reception-2016-senior-art-exhibition
    • Campaign Source: facebook
    • Campaign Medium: social
    • Campaign Name: sr-art-2016

    This would result in the following Campaign URL that you would use in your email:
    http://utvac.org/programs/opening-reception-2016-senior-art-exhibition?utm_source=facebook&utm_medium=social&utm_campaign=sr-art-2016

It is important to be consistent.  For example, whenever the medium is an email, use “email” as the medium, lowercase with no hyphen.  “E-mail”, “Email” and “e-mail” will all be tracked separately in Google Analytics, which is not desirable.  We also recommend always using lowercase.

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