Polling: The Art and the Science (Episode 2 of 2)

It is the art of polling, not the science, which poses the biggest challenge. How should questions be worded? In what order should questions be asked? It turns out that the answers to questions such as these can create variation in polling results. We also discuss elections, with specific comments about the 2016 election cycle. Recorded in March, in the run-up to Super Tuesday, we explore what the polls might have been telling us about November 2016.