Originally published on December 8, 2017.
Airbnb’s global rise was rapid and has been widely successful. That is, until it entered the Chinese market.
Trying to win over its new consumer base, earlier this year Airbnb China rebranded with a Chinese name: “Aibiying” or 爱彼迎. The Chinese name translates to “welcome each other with love” which is meant to reflect Airbnb’s business mission of bringing all people together.