Airbnb’s global rise was rapid and has been widely successful. That is until it entered the Chinese market.
Trying to win over its new consumer base, earlier this year Airbnb China rebranded with a Chinese name: “Aibiying” or 爱彼迎. The Chinese name translates to “welcome each other with love” which is meant to reflect Airbnb’s business mission of bringing all people together.
Two months ago, President Donald Trump released an executive memorandum in which he called for an investigation of China’s trade policies and practices that harm U.S. commerce.
Negotiation is a crucial function in business, whether you’re negotiating your salary and benefits, the price of a product, or even a new business partnership.
Negotiation is not easy and often comes with its challenges. Associate Dean Gaylen Paulson, from Texas Executive Education at McCombs, has provided a variety of strategies to differentiate an expert negotiator from an average negotiator:
