Raji Srinivasan is Professor of Marketing and Spurgeon Bell Centennial Fellow at the Red McCombs School of Business, University of Texas at Austin. Professor Srinivasan received her PhD from Pennsylvania State University and an MBA from the Indian Institute of Management, Ahmedabad, India. She has a Masters Degree in Physics from Madras Christian College, Chennai, India and a Bachelors Degree in Physics from Women’s Christian College, Chennai, India.
Her papers have appeared in the Journal of Marketing, International Journal of Research in Marketing and Management Science.
Professor Srinivasan’s research interests are in the areas of organizational innovation and marketing metrics.
Professor Srinivasan is the inaugural winner of the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor (2009) and American Marketing Association’s Varadarajan Award for Early Career Contributions in the area of marketing strategy and management (2010).