Work In Progress

Srinivasan, Raji, and Nandini Ramani, “With Power Comes Responsibility: Marketing Department Power and Trade Stuffing” under fourth round review at the Journal of Marketing.

Nandini Ramani, and Raji Srinivasan, “Marketing and Incumbent Performance during Liberalization: Evidence from a Quasi-experiment” being prepared for third round review at the Journal of Marketing.

McAlister, Leigh, Raji Srinivasan, Jade DeKinder, and Ty Henderson, “The Relationship between Marketing’s Scope and Firm Performance” under review at the Journal of Marketing.

Srinivasan, Raji, and Verdiana Giannetti, “Empower Marketing Departments to Reduce Product Safety Problems,” under review at the Journal of Marketing.

Ordabayeva,  Nailya, Raji Srinivasan, and Wayne D. Hoyer, “Relationship Orientation and Consumers’ Evaluations of P2P Offerings,” being revised for resubmission to the Journal of Marketing.

 

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