MKT 372  / MKT 382  BRAND MANAGEMENT

Course Description

The most valuable asset many firms have is their brand. In our global economy, production and distribution can be replicated. But the knowledge, attitudes, and emotional connection consumers have about their brands cannot. Therefore many companies recognize that the investment they make in the creation and communication of their brand will become a strategic differentiator in the future. This class will focus on how to establish and grow brand equity, how to measure brand equity, how to manage brand architecture, and how to utilize brand equity to create more profit and growth for your company.

MBA Strategic Branding 2014

BBA Brand Management 2014

MBA Strategic Branding Spring 2013

BBA Brand Management Spring 2013

Freshman SIgnature Course:  Social Influences on Consumer Behavior Spring 2013