Month: February 2015

How to Reach the Minds (and Hearts) of the Chinese Audience

In Cameron Lagrone’s January post, she argues that “for an awareness campaign to be truly effective [it] must operate in the language of the target country, appeal to the culture of that country and use culturally relevant methods to reach

Boat-to-Plate: Tracing Your Fish Like Never Before

Two months ago, President Barack Obama announced an ambitious plan to combat illegal fishing that will monitor the industry like never before. Ocean advocates hope that these presidential recommendations will be the first step towards a sustained effort to combat illegal,