My name is Andreas Kraft, and I am a Ph.D. candidate in Quantitative Marketing at the McCombs School of Business, UT Austin. My advisor is Raghunath S. Rao.

I am studying the consequences of economic frictions (e.g., bounded rationality or informational) across various settings and their effect on marketing actions. My research combines analytical economic models with various empirical tools, such as econometric models and machine learning methods.

My job market paper considers how firms strategically react to consumer behavioral biases. Using an analytical model, I derive the optimal response of firms and find empirical evidence of behavioral skimming, a pricing mechanism that allows intermediaries (e.g., a used car dealer) to extract surplus from inattentive consumers.

I am originally from Vienna, Austria, and came to the U.S. on a full scholarship to play wheelchair basketball at the University of Texas in Arlington, where I received a B.B.A. in Finance and an M.A. in Economics.

You can reach me at andreas.kraft@mccombs.utexas.edu.

I will be joining the University of Chicago Booth School of Business as a tenure-track faculty this summer.