Nothing is more critical to marketing success than consistency of branding. A strong, consistent brand results in a virtuous circle of positive associations, more participation and greater institutional success. Conversely, when any company or organization promotes itself with an array of identities — visual or psychological — it fractures and diffuses its power, confusing audiences and failing to reach its full potential. As our media environment becomes ever noisier and more segmented, and as our competitors become more numerous, diverse and savvy, the need to cut through that noise, stake out our ground, and advance into leadership becomes all the more critical.
THE TEXAS BRAND
The University of Texas at Austin has a strong national and international identity, the result of more than 130 years of intentional efforts and unintentional factors — accomplishment, association, reflected glory from the state, athletic success, a landmark tragedy, and being defined by adversarial rivals.
The College of Fine Arts should always work to leverage the power of the Texas brand in all of our external communications. We are stronger because of our association with the Texas brand.
VALUE PROPOSITION
We are the college of creativity at The University of Texas at Austin—a home for artists, performers, designers, scholars, educators, makers and creatives ready to change the world.
We believe in cultivating creativity in our community by nurturing and supporting the creation of new work and knowledge. With a strong focus on interdisciplinary collaboration and the creation of new work, our students work to master their craft and build skills, while learning the context and history of their discipline.
We believe in the power of the arts as a pathway for nurturing the whole human. And for those who are called to create and to change the world, their journeys start at the College of Fine Arts at The University of Texas at Austin.
Explore the Brand
- How We Present Ourselves
- Audience and Messaging
- Logo and Wordmark Guidelines
- Typefaces and Typography
- Color
- Branded Assets and Templates
- Photography
- Social Media
- Email Signatures
- Written Style Guide
ADDITIONAL RESOURCES
Learn more about The University Texas brand at https://brand.utexas.edu.
QUESTIONS?
For questions related to the College of Fine Arts brand, wordmark usage, messaging or other questions, please contact
Alicia Dietrich, Director of Communications
College of Fine Arts
alicia.dietrich@austin.utexas.edu
512-475-7033
512-636-1216
