The College of Fine Arts uses the primary colors and a selection of the secondary colors in its color palette. Our secondary colors complement our primary colors.
Fine Arts Primary Palette
Use of color must be consistent across the university. Referring to these Pantone®, CMYK, RGB and Hex values will eliminate the guesswork.
Burnt orange and white are the official colors of The University of Texas at Austin. Burnt orange plays a major role in establishing our identity and should be implemented consistently in all web applications and print communications.
Never use tints of burnt orange.
| COLOR | NAME | PANTONE® | CMYK | RGB | HEX |
|---|---|---|---|---|---|
 | Burnt Orange | PMS 159 | 0, 65, 100, 9 | 191, 87, 0 | #bf5700 |
 | Charcoal | PMS 432 | 65, 43, 26, 78 | 51, 63, 72 | #333f48 |
 | White | -- | 0, 0, 0, 0 | 255, 255, 255 | #ffffff |
Fine Arts Secondary Palette
While burnt orange is the university’s primary color and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety when developing communications materials. The secondary palette was carefully selected to complement and accent our unique burnt orange as well as reflect our bold personality.
The College of Fine Arts prioritizes a few colors from the secondary palette to use in our branded materials.
- Avoid using shades of red or purple, especially in combination with burnt orange. (Pink and lavender are considered shades of red and purple and should also be avoided.)
- Limit the number of secondary colors used in a single piece so they do not create an environment where Texas is not recognizable.
| COLOR | NAME | PANTONE® | CMYK | RGB | HEX |
|---|---|---|---|---|---|
 | Modified Tangerine | PMS 1375 | 0, 48, 98, 0 | 247, 150, 31 | #f7961f |
 | Turquoise | PMS 320 | 96, 0, 31, 2 | 0, 169, 183 | #00919e |
 | Shade | PMS 7543 | 24, 9, 8, 22 | 156, 173, 183 | #9cadb7 |
Color Palettes for Departments, Schools and Programs
For branded materials aimed at external audiences, departments, schools and programs in the College of Fine Arts must use colors from the official university color palette and adhere to the color palette guidelines outlined in the university’s brand book. Departments, schools and units may pull from the full range of secondary colors in the university’s secondary color palette, but it must treat those colors as secondary to the primary color palette.
UT’s Primary Color Palette
| COLOR | NAME | PANTONE® | CMYK | RGB | HEX |
|---|---|---|---|---|---|
| Burnt Orange | PMS 159 | 0, 65, 100, 9 | 191, 87, 0 | #bf5700 |
| Charcoal | PMS 432 | 65, 43, 26, 78 | 51, 63, 72 | #333f48 |
| White | -- | 0, 0, 0, 0 | 255, 255, 255 | #ffffff |
UT’s Secondary Color Palette
| COLOR | INFORMAL NAME | PANTONE® | CMYK | RGB | HEX |
|---|---|---|---|---|---|
| Tangerine | PMS 2011 | 0, 48, 99, 0 | 248, 151, 31 | #f8971f |
 | Sunshine | PMS 116 C PMS 114 U | 0, 14, 100, 0 | 255, 214, 0 | #ffd600 |
 | Cactus | PMS 2300 | 40, 0, 89, 0 | 166, 205, 87 | #a6cd57 |
 | Turtle Pond | PMS 2277 | 63, 0, 97, 20 | 87, 157, 66 | #579d42 |
| Turquoise | PMS 320 | 96, 0, 31, 2 | 0, 169, 183 | #00a9b7 |
 | Bluebonnet | PMS 7469 | 100, 31, 8, 42 | 0, 95, 134 | #005f86 |
| Shade | PMS 7543 | 24, 9, 8, 22 | 156, 173, 183 | #9cadb7 |
 | Limestone | PMS 7527 | 3, 4, 14, 8 | 214, 210, 196 | #d6d2c4 |
Color Usage
For color palette examples, gradients and application guidelines, please refer to the university’s Brand Book & Toolkit.
