Logo/Wordmark Guidelines

The College of Fine Arts’ visual identity is anchored by a uniform logo system. Launched across The University of Texas at Austin in 2016, the system incorporates all UT colleges, schools and units and was implemented to visually reflect a more cohesive campus. The College of Fine Arts logo is the primary means by which we are recognized and should appear on all official school communications. The logo has been specifically drawn and spaced. It should never be redrawn, re-arranged, stretched or manipulated in any way.

Clear Space and Minimum Size for Wordmark Usage

1. To maintain our brand’s integrity, clarity and consistency, the size and space left around the logo must always be maintained across all forms of communication.
2. Use the shield in the lockup to determine the space around it, also called the ‘clear space’ or ‘exclusion zone.’ At the top and bottom of the logo, there should be no words or images placed in the area equal to or greater than the height of the shield. To the left and right sides of the logo, there should be no words or images placed in the area equal to or greater than the width of the shield. The logo must also be spaced away from the edge of a page or design.
3. Minimum size requirements for the reproduction of our logo helps maintain brand presence and legibility. The height of the shield should be 3/8” or larger for print, and 33px or greater for the web. These rules will apply to all signature types.
4. These rules apply to all signature types and configurations for college and department logos.

Summary of Approved Wordmarks for the College of Fine Arts

In most use cases, the College of Fine Arts uses the Formal version of our logo. However, in some cases, the Branded, Informal Branded A or Informal Branded B version of the logo may be appropriate and are considered brand-compliant.

WORDMARK VERSION	HOW IT LOOKS
Formal Wordmark for college
Branded Signature for college
Informal Branded Signature: Type A	------------------------
Informal Branded Signature: Type B	------------------------

Formal Wordmark Guidelines

Formal Version of the Logo

1. The example here shows how the Formal Signatures are represented at the College Level.
2. The Formal Signature is made up of three parts: The shield; The formal University name; and the official college name.
3. Do not manually type the Formal Signature. Always use the artwork files that are provided.
4. One-color Pantone versions of the Formal Signature are available for use. Artwork files are available for Pantone 159 (orange) and Pantone 432 (gray). The two color version is preferred, and the one-color version should only be used for 1-color spot color printing when two colors is not an option.

Clear Space and Minimum Requirements

The wordmarks must have a minimum clearance of white space around it, equal to the height of the shield above and below the wordmark, and equal to the width of the shield to the left and right of the wordmark

The wordmark may appear no smaller than 0.25″ tall in print pieces, and no smaller than 33 px tall in web environments.

Download Two-Color Logo for digital

Download Two-Color Logo for print

Download Grayscale Logo (for use on light background)

Download All-White Logo (for use on darker background)

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Logo Usage on Swag Materials

Any proposed use of the logo on apparel, goods/merchandise or other promotional items must have prior approval from the Office of Trademarks and Licensing and be purchased by an approved UT vendor.

Logos for Departments/Schools/Centers

Departments, schools and centers within the College of Fine Arts must follow university guidelines in the logo system. Departments and schools may not create logos outside of this system.

The logo system is designed to accommodate up to three levels of hierarchy (UT–>College–>Department/School). For programs or centers nested within a department or school, please reach out to the communications office to discuss options for branding. All requests for wordmarks must be approved by University Communications and the college’s Director of Communications.

To request files for department or school wordmarks, please contact Director of Communications Alicia Dietrich.

Visual Guidelines for Department/School/Center logos

1. A College Department name is another tier of information that may be integrated into the various signatures. The example here shows how the college departments are represented within the formal signature type.
2. Do not manually type the College Department signatures. Always use the artwork files that are provided.
3. The College Department signatures should adhere to the same minimum size and clear space requirements mentioned elsewhere in the guidelines.

Size requirements: The height of the shield used in the logo should be 0.25” or larger for print, and 33 px or greater for the web.

Clear space requirements: At the top and bottom of the logo, there should be no words or images placed in the area equal to or greater than the height of the shield. To the left and ride sides of the logo, there should be no words or images placed in the area equal to or greater than the width of the shield.

Improper Uses of Logos

IMPROPER USAGE	EXAMPLE
Do not combine the official seal with an academic signature.
Do not combine any other logo with the academic signature
Do not place any signature on inappropriate colors.
Do not use the academic shield with any other college/school or retired wordmarks.
Do not use the official university name signature with any other mark other logo.
Do not combine the academic shield with any other logo or mark.
Do not combine the academic shield with manually typed signatures.
Do not stack the branded signatures. (Social media avatars are an exception due to space limitations.)
Do not stack the academic shield above the branded signatures.
Do not use acronyms in combination with the branded signatures.
Do not use department or division names with the informal branded signatures
Do not use branded signature without the formal university name and the official college/dept. name.