For a company, creating an attractable consumer good can mean a whole new game. Alessi, a design company producing everyday items for household and kitchen supplies, dates to as long as the 1920s. A firm that began with Giovanni Alessi creating objects out of wood and metal, now is remembered by its design element that his son, Carlo Alessi, brought into. During the 1970s, Alberto Alessi is also responsible for collaborating with famous designers such as Castiglioni, Sapper, Mendini, and Sottsass. It was during this time that having a design element in mass production was necessary. When visiting Alessi this past week, a sense of attraction could be felt from every corner. Seeing a mere household item, such as a spoon so charming with its shining and smoothly curved element, brought amazement just viewing at it. Even sighting items such as the strange looking lemon squeezer, made me realize the importance of inspiration. Even though in market some items don’t work so well, by still having inspiration and the willingness to create anything, everything can be possible. Old elements can be transformed for new items to be created. Even today, Alessi continues to follow the same pathway through designing appealing objects for consumers to utilize and I’m grateful to have received the opportunity to visit this company.
