

One of my favorite places to see was the visit to Studio FM Milano. I loved walking into courtyard and seeing all of the bikes lined up near the door with random flower pots. Walking into the studio, I felt nostalgia of my old internship with Transmission Events in Austin. In both offices/Studio they have a huge table where the whole team is a part of the table, and the upstairs is the conference room for meetings or clients. Studio FM Milano was bit different and felt slightly more tangible than other studio visits. The studio did all completely different projects from the Culture Museum, The Mudec, Airport design, School Branding, and Expo Design. It was fascinating how for the Mudec branding they played and made different complete typefaces for just a few letters they needed in the alphabet. I think this is a great strategy while struggling with a brand or identity that you are stuck with. I also liked how they based all of their brands with one or very few symbols and then they incorporate them in every component of the design process and final product. This studio was amazing!