Carla Garcia Leija – Week 4 | Ciao Milano!

Our last week in Milano was incredibly special, and felt like me finally beginning to get into the rhythm of things. Analyzing, making connections, finding patterns… the most fun a girl could have in my opinion.

Triennale
I was beyond excited for Triennale, especially after seeing Biennale! The exhibits and info were all put together so well. I especially loved the data visualizations. Data is beautiful – it can and should exist in forms other than dots and lines and bars! Don’t get me wrong, I loved it, but I think I liked Biennale more! I think it just had more info that was more closely tied to my work in microclimate, designing livable worlds, placemaking, and damage mitigation efforts.

MUDEC
Having just spoken to Christiano Bottino, our visit to MUDEC was put into a lot more context, and it was incredibly impressive to see how much thought went into everything. I loved looking at all the iconography and branding, it was like a scavenger hunt to find everything.

Armani Silos
I’m not super into fashion, but the Armani Silos were stunning. I think the entire exhibition embodies luxury with its use of sound and scent and sight, but through this, it also kind of crafted this experience that makes it feel like you’re in on a well kept secret. They have a rich legacy which is incredibly important and you are important for being here watching it. you are part of it all.

Alessi + Omegna
ALESSI MY BELOVED-EST!!!! It was so fun to hear about their design process, evaluation framework, and “failed” projects! I got so many good quotes from Gloria:

A good designer must be able to go to the imaginary world, even though it doesn’t exist yet, see the potential and possibilities, and bring them down with an idea.

The advantage of flopping is you know where the borderline is.

Who is a good designer? A good poet. They should have this delicate attitude, this lightness in envisioning the future. Bringing in art and poetry in his work without forgetting the functionality.

Omegna was so so beautiful. It made me cry. The world is beautiful, and because we are part of it, we are too <3

Campari
These folks do more than branding, they curated a lifestyle, a culture, a social phenomenon. They cared beyond what their audience drank, they cared about the media they consumed, the images they associated with, the identities they chose to align themselves with and share with the greater community. That was insanity in the best way possible.

 

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