How the Drupal Kit does analytics

You’ve built your shiny new Drupal Kit website. You’ve launched it, to roaring intradepartmental applause. But now your boss wants metrics on who’s accessing what. You’ll need some kind of analytics tool.

Since this desire for site statistics is so ubiquitous, we decided to bake it into the UT Drupal Kit. For some time now, the most widely adopted solution — both on campus and in general — has been Google Analytics, and we saw no reason to diverge from this. The Drupal Kit is thus set up to send tracking data to a user-created Google Analytics account. It also integrates with Google’s next-gen analytics tool, Tag Manager, which significantly widens the ambit of site metrics.