This internship comes to us from an upperclass LAH alum.
Interactive Copywriting Intern
HCB Health
Description
The HCB Health Interactive team is looking for a smart, adaptive, insightful liberal arts major to assist with copywriting and content strategy. We offer an entrée into the advertising industry — for someone willing to step up to the challenge.
The ideal candidate can think critically about:
- The elements of a successful web experience
- The brand paradigm
- Writing that drives users to take action
- How to empower others to succeed in their work
Agency Profile
HCB Health delivers smart, effective advertising and marketing to the health industry. Our Interactive team creates engaging online experiences — i.e. websites — to build relationships and win customers.
Description
As the Interactive Copywriting Intern, you’ll assist HCB Health’s Digital marketing team with a range of tasks. In the process, you’ll get a crash course in copywriting, interactive marketing, website creation and more.
Our intern should be able to handle various tasks, including:
- Basic copywriting. We’re looking for elegance, clarity and internal logic. Fun, easy-to-understand copy sells better than academic writing — with our clients and with us.
- Web content creation. The candidate should be able to write web pages, blog posts, emails and tweets with efficiency and wit.
- Copyediting. Understanding of the Chicago Manual of Style (and/or Strunk and White’s Elements of Style) and source citation is a big plus. Attention to detail is paramount.
- Content Research. You’ll search through websites, medical materials and more to catalogue content and make site recommendations.
- Data entry. Every now and then, we’ll need you to create spreadsheets and data documents for website back-ends.
Qualifications
We’re looking for a liberal arts major who writes effectively and is a self-starter. By “self-starter,” we mean someone who’ll pull out all the stops to get the right answers. The ability to self-edit is desired, and the ability to take direction is a must. A good sense of humor and cheerful attitude go a long way.
Compensation
The internship is paid and available for academic credit.
Requirements
Must be available at least two days a week.
Dates of Internship
August 29, 2011 – December 12, 2011
Think you have all of this (and more)? Prove it to us in an email at interactive.jobs@hcbhealth.com.