Daily Archives: August 11, 2011

LAH Fall Welcome Lunch

LAHers, come welcome our incoming first year students at the Fall Welcome Lunch!

All LAHers are invited to attend.  This will also be a chance for mentors and mentees to meet up, if they have not done so already.

The luncheon will take place on Tuesday, Aug. 23nd from 11:30 am to 1:30 pm in the Texas Union Ballroom.

Our luncheon is a ‘come when you can and stay as long as you want’ affair.  If  your Reading Round-Up goes until Noon, join us at Noon.

Please RSVP your attendance to lahonors@austin.utexas.edu by Tuesday, August 16.

Interactive Copywriting Internship

This internship comes to us from an upperclass LAH alum.

Interactive Copywriting Intern

HCB Health

Description

The HCB Health Interactive team is looking for a smart, adaptive, insightful liberal arts major to assist with copywriting and content strategy. We offer an entrée into the advertising industry — for someone willing to step up to the challenge.

The ideal candidate can think critically about:

  • The elements of a successful web experience
  • The brand paradigm
  • Writing that drives users to take action
  • How to empower others to succeed in their work

Agency Profile

HCB Health delivers smart, effective advertising and marketing to the health industry. Our Interactive team creates engaging online experiences — i.e. websites — to build relationships and win customers.

Description

As the Interactive Copywriting Intern, you’ll assist HCB Health’s Digital marketing team with a range of tasks. In the process, you’ll get a crash course in copywriting, interactive marketing, website creation and more.

Our intern should be able to handle various tasks, including:

  • Basic copywriting. We’re looking for elegance, clarity and internal logic. Fun, easy-to-understand copy sells better than academic writing — with our clients and with us.
  • Web content creation. The candidate should be able to write web pages, blog posts, emails and tweets with efficiency and wit.
  • Copyediting. Understanding of the Chicago Manual of Style (and/or Strunk and White’s Elements of Style) and source citation is a big plus. Attention to detail is paramount.
  • Content Research. You’ll search through websites, medical materials and more to catalogue content and make site recommendations.
  • Data entry. Every now and then, we’ll need you to create spreadsheets and data documents for website back-ends.

Qualifications

We’re looking for a liberal arts major who writes effectively and is a self-starter. By “self-starter,” we mean someone who’ll pull out all the stops to get the right answers. The ability to self-edit is desired, and the ability to take direction is a must. A good sense of humor and cheerful attitude go a long way.

Compensation
The internship is paid and available for academic credit.

Requirements
Must be available at least two days a week.

Dates of Internship
August 29, 2011 – December 12, 2011

Think you have all of this (and more)? Prove it to us in an email at interactive.jobs@hcbhealth.com.