Originally published on June 29, 2017.
Among the countless energy drink brands, Red Bull stands out both nationally and internationally. The company has noticeably focused its efforts on marketing. Their marketing strategies are perfectly aligned with their target customers around the world. Red Bull’s marketing team has utilized modern strategies such as social media and events in order to reach their audience. Based on its messages, we can assume that Red Bull targets males 18-34. They often reach out to their audience during extreme sporting events. As aforementioned, they also focus on digital marketing such as blogs, viral advertisements and social media. They also reach out by organizing or attending events, and through ambush marketing and team ownership. Red Bull has proven to be one step ahead in the marketing world time and time again.