By Cindy Ramirez
Did you know that culture is often cited as a principle reason for failed international mergers and acquisitions? Learn about intercultural management from Dr. Deirdre Mendez who currently acts as the Associate Director for Cultural Programs at the Center for Global Business at the McCombs School of Business. In this role, Dr. Mendez oversees the development and implementation of cultural adaptability programs to enhance the competitiveness of U.S. business. She also serves as a faculty member for the McCombs departments of management and marketing.
