Some folks may recall the open letter in late 2015/early 2016 calling on publishers to require corresponding authors to use ORCID. That letter now has 27 publisher signatories representing 1500 journals. All the publishers who are requiring ORCID are passing that information along to Crossref, which then asks the author’s permission to automatically update the author’s ORCID record. Integrations like this, that reduce data entry obligations, will continue to make ORCID a more appealing option to researchers.
If you’d like more information about ORCID, I recommend these two resources:
Open Letter Year One Report: https://figshare.com/articles/ORCID_Open_Letter_-_One_Year_On_Report/4828312
ORCID Annual Report: https://figshare.com/articles/ORCID_Annual_Report_2016_pdf/4810213
- Fun fact – over 1 million people registered for an ORCID last year