Teaching

PHD Student: Pennsylvania State University, University Park, PA: 1995-2000

Professor: The University of Texas, Austin 2013-

Associate Professor: The University of Texas, Austin: 2007-2013

Assistant Professor: The University of Texas, Austin: 2000-2007.

Courses taught: (ratings available on request)
MBA Elective: Marketing Metrics: Spring 2010, Spring 2011, Spring 2012, Spring 2014, Spring 2015

Capstone Marketing Management Course: Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2019, Spring 2020, Spring 2022

MBA Core Marketing Course: Fall 2006, Fall 2007

Marketing and the Internet (undergraduate elective): Spring 2001, 2002

Marketing High Tech Products and Services (undergraduate elective): Spring 2002, 2003, 2004, 2005,2006

Marketing High Tech Products and Services (MBA elective): Spring 2002, 2004, 2005, 2006

Marketing Strategy Seminar (Ph D seminar): Spring 2001, 2003, 2005, 2009, 2011

Various Executive Education Programs for McCombs School of Business in Marketing Metrics, Innovation, Marketing Strategy and Social Media.

What starts here changes the world