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Raymond Massey

Curator of Norman Bel Geddes exhibition discusses influence of the industrial designer

October 16, 2013 - Alexandra Wetegrove

Donald Albrecht, exhibition organizer and curator of architecture and design at the Museum of the City of New York, discusses industrial designer Norman Bel Geddes’s influence on the American landscape. Albrecht—editor of Norman Bel Geddes Designs America (Abrams)—emphasizes the breadth of the Bel Geddes collection at the Ransom Center, which includes Bel Geddes’s plans and sketches of his futurist visions.

The exhibition Norman Bel Geddes Designs America, which was on view at the Ransom Center in fall 2012, opens at the Museum of the City of New York today. To celebrate this traveling exhibition, the Ransom Center is giving away a free “I Have Seen the Future” totebag to all Ransom Center visitors, while supplies last.

Filed Under: Exhibitions + Events, Theatre + Performing Arts Tagged With: Bel Geddes, Donald Albrecht, Eugene O’Neill, Hamlet, I have seen the Future: Norman Bel Geddes Designs America, industrial design, information systems, Norman Bel Geddes, Raymond Massey, streamlining, utopian

In the Galleries: Norman Bel Geddes’s 1931 film of "Hamlet" production

January 6, 2013 - Alexandra Wetegrove

By the time Norman Bel Geddes began work on a contentious adaptation of William Shakespeare’s Hamlet in 1931, he was considered an established theatrical designer and a pioneer of the New Stagecraft movement in America. Collaborating with literary advisor Clayton Hamilton, Bel Geddes abridged the play in order to communicate Shakespeare’s text through the characters’ actions, rather than rely on realistic backdrops or extended soliloquies. In addition to marking Raymond Massey’s American theater debut, the production of Hamlet served as the subject of Bel Geddes’s own amateur documentary film.

Throughout his career, Norman Bel Geddes filmed the genesis of his design projects to record each stage of the creative process. Bel Geddes also used film to produce amateur motion pictures on subjects such as insect behavior and ones in which he portrays an imaginary naturalist named Rollo.

Of the major American productions of Hamlet in 1931, critics deemed Bel Geddes’s version the most radical. Serving as both designer and director, Bel Geddes sought to transform the classical literary piece into a modernized, emotionally charged, melodramatic production. Bel Geddes’s controversial Hamlet elicited outcries from many Shakespearean enthusiasts who found Bel Geddes’s experimentation distasteful. Bel Geddes’s aim, however, was not to recreate a traditional depiction of the Shakespearean tragedy but instead, to “produce upon a modern audience an emotional response as similar as possible to that which Shakespeare produced upon his Elizabethan audience.”

Although Bel Geddes had experimented with powerful bursts of focused colored lighting in earlier productions such as The Miracle, his lighting innovations in Hamlet eclipsed all previous techniques. Highly concentrated light illuminated actors on one raised platform, while stagehands worked in darkness to prepare other scenes on adjacent platforms. A technologic innovation in 1931, the sharply focused light contributed to Bel Geddes’s vision of an updated and modernized Hamlet.

Bel Geddes developed a spatial arrangement that aligned with the characters’ actions rather than the traditional patterns of movement. Specifically, he positioned steps and platforms diagonally on stage at New York’s Broadhurst Theater. The austere, architectural set and minimalist style of the geometric blocks fostered dynamic movement on the stage, and the production adopted a swift, cinematic pace.

Hamlet is one of the few filmed theater productions that survives in Bel Geddes’s archive. The 16-millimeter black and white footage shown here is an excerpt from an hour-long amateur documentary in which Bel Geddes captures every phase of the development of Hamlet—from the creation of models and action charts, to rehearsals, and opening night. The Hamlet documentary, which offers a rare behind-the-scenes glimpse into the inner workings of 1930s theater productions and of Bel Geddes’s creative process, is one of over 300 short films by Norman Bel Geddes housed in the Ransom Center’s moving image archives.

Because Bel Geddes filmed Hamlet with two different types of 16-millimeter film—reversal film and negative film—on the same reel, the film deteriorated at different rates, causing preservation difficulties. The digitization of Bel Geddes’s films was made possible by grant support from the National Film Preservation Foundation.

Learn more about Bel Geddes in the Ransom Center’s exhibition I Have Seen the Future: Norman Bel Geddes Designs America, on display through today.

Filed Under: Exhibitions + Events, Theatre + Performing Arts Tagged With: Broadhurst Theater, Clayton Hamilton, Hamlet, I have seen the Future: Norman Bel Geddes Designs America, National Film Preservation Foundation, Norman Bel Geddes, Performing Arts, Raymond Massey, The Miracle, theater, William Shakespeare

Curator discusses Norman Bel Geddes’s influence in video

December 13, 2012 - Alexandra Wetegrove

Donald Albrecht, exhibition organizer and curator of architecture and design at the Museum of the City of New York, discusses industrial designer Norman Bel Geddes’s influence on the American landscape. Albrecht—editor of Norman Bel Geddes Designs America (Abrams)—emphasizes the breadth of the Bel Geddes collection at the Ransom Center, which includes Bel Geddes’s plans and sketches of his futurist visions.

Filed Under: Exhibitions + Events Tagged With: Bel Geddes, Donald Albrecht, Eugene O’Neill, Hamlet, I have seen the Future: Norman Bel Geddes Designs America, industrial design, information systems, Norman Bel Geddes, Raymond Massey, streamlining, utopian

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