Director, Center for Health Communication
Associate Professor, Stan Richards School of Advertising & Public Relations
Associate Professor, Department of Population Health
Moody College of Communication; Dell Medical School
Dr. Mackert is the Director of the UT Center for Health Communication, a joint academic center of the Moody College of Communication and Dell Medical School. His current research focuses primarily on the strategies that can be used in both traditional and new digital media to provide effective health communication to low health literate audiences. Of particular interest are approaches that go beyond “clear and simple” messages which can create increased engagement which will translate to improved health behavior and outcomes over time.
His research has appeared in Health Communication, Patient Education and Counseling, Journal of Health Communication, Qualitative Health Research, and the Journal of Medical Internet Research. He is also PI on a state-wide health communication campaign related to the Texas Prescription Monitoring Program. The project is part of the response in Texas to the opioid epidemic.
View his coffee talk here.