Daily Archives: January 17, 2012

Content Research Intern with HCB Health

Hey LAHers – a former LAHer coordinates this internship opportunity.  With this position, you will help HCB Health develop a revolutionary website for a non-profit that supports people suffering from head and neck cancer. This is a great opportunity to get your hands dirty with web content and do some good as well.

Here are further details:

Description

The HCB Health Interactive team is looking for a smart, adaptive, insightful liberal arts major to assist with content research and strategy. We offer an entrée into the advertising industry — for someone willing to step up to the challenge.

The ideal candidate can think critically about:

  • How to find, dissect, plan and write helpful health content
  • The elements of a successful web experience
  • Writing that drives users to take action
  • How to empower others to succeed in their work

Agency Profile

HCB Health delivers smart, effective advertising and marketing to the health industry. Our Interactive team creates engaging online experiences — i.e. websites — to build relationships and win customers.

Description

As the Content Research Intern, you’ll assist HCB Health’s Digital marketing team with a range of tasks. In the process, you’ll get a crash course in copywriting, interactive marketing, website creation and more.

Our intern should be able to handle various tasks, including:

  • Content Research. You’ll pore over books, websites, medical materials and more to catalogue content and make site recommendations.
  • Basic copywriting. We’re looking for elegance, clarity and internal logic. Fun, easy-to-understand copy sells better than academic writing — with our clients and with us.
  • Web content creation. The candidate should be able to write web pages, blog posts, emails and tweets with efficiency and wit.
  • Copyediting. Understanding of the Chicago Manual of Style (and/or Strunk and White’s Elements of Style) and source citation is a big plus. Attention to detail is paramount.
  • Social media. You’ll help run our Twitter, YouTube and Facebook accounts. You’ll learn how to use Radian 6 to manage a

Qualifications

We’re looking for a liberal arts major who writes effectively and is a self-starter. By “self-starter,” we mean someone who’ll pull out all the stops to get the right answers. The ability to self-edit is desired, and the ability to take direction is a must. A good sense of humor and cheerful attitude go a long way.

Compensation
The internship is paid and available for academic credit.

Requirements
Must be available at least two days a week. Ideal candidates will be able to work consistent Tuesday/Thursday or Monday/Wednesday/Friday schedules.

Dates of Internship
January 23, 2012 – May 18, 2012

Think you have all of this (and more)? Prove it to us in an email at interactive.jobs@hcbhealth.com.