Basecamp-maker 37Signals says its “cloud exit” will save it $10M over 5 years

…when 37Signals decided to pull its seven cloud-based apps off Amazon Web Services in the fall of 2022, it didn’t do so quietly or without details. Back then, Hansson described his firm as paying “an at times almost absurd premium” for defense against “wild swings or towering peaks in usage.” In early 2023, Hansson wrote that 37Signals expected to save $7 million over five years by buying more than $600,000 worth of Dell server gear and hosting its own apps.

Late last week, Hansson had an update: it’s more like $10 million (and, he told the BBC, more like $800,000 in gear). By squeezing more hardware into existing racks and power allowances, estimating seven years’ life for that hardware, and eventually transferring its 10 petabytes of S3 storage into a dual-DC Pure Storage flash array, 37Signals expects to save money, run faster, and have more storage available.