From workshop, to industry, then a design company. There is something so innately wonderful (to me) about the story of Alessi, the company and the family. Going from a workshop to an industry is already a fairytale dream, but to then go from an industry to design company, a company that values and encourages design is exciting. I don’t know much about the adult world, but what I have learned from watching my sister work for a corporate company that functions like an industry is that failure is not an option and is viewed as dead weight. What I gathered from Alessi is that innovation will inevitably bring failure, or flops as it was put, but that is completely fine for a company focused on design. Also, that success does not mean to rest on one’s laurels. Within the Alessi family, Alberto knew they could do and be something more than just the hotel and restaurant appliance people, even after having his first major contribution to the company be a flop. His confidence to fund himself when no one else would because he believed in his own with is admirable at the least. Now I am not naive enough to think that everyone who works hard and takes risk will end up like the Alessi family but I do believe that this type of dedication to your craft will generate opportunities that will allow you to achieve goals that exceeded your former expectations. 
I think what I will best remember Alessi for during my stay in Italy is the Moka!