When you hear of Armani, one pictures a powerhouse of fashion and design; walking in though, you can feel the power and energy of the company within the first few seconds of being there. Founded by Giorgio Armani, the company designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors.
We were given a tour around the building, and we were shown all of the works throughout the seasons that the company has gone through. Intricate and innovative patterns and styles greeted you at every turn, and you never knew what to expect next. It created this illusion of mystery of pieces that have long since been tucked away, only accessible through the archives or your grandmother’s closet.
My favorite pieces were the ones that were influenced from various areas around the globe; I also really enjoyed talking with the girls as we imagined the models who had the honor of wearing such pieces.
Each piece more unique than the last.
The way Armani designs pushes the envelope. He doesn’t like the social constraints or the unspoken rules of fashion; he enjoys making his own rules or simply not listening to the ones in place. It’s quite possibly the main reason he rose so quickly in the industry.
Pictured below is one of my favorite layouts. The three gorgeous, white dresses with a spotlight that illuminated the intricate details of each one individually was an awe-inspiring moment.
As we turned the corner, we were provided with a new take or new season or new color scheme, and each piece was better than the last, and I look forward to seeing what Armani does next.