week four : studio FM milano

FullSizeRender

Hearing from Cristiano Bottino, one of the partners at studio FM milano, was probably one of my favorite parts of the trip. Being enthusiastic about graphic design, I am always so curious about what the life and work of a graphic designer looks like and how they got to where they are. I was so inspired and obsessed with all of the work he showed us. I loved the cleverness in each project. Kind of like in rationalist architecture where if a building was taken out of its context it would no longer make sense or have as much meaning, their work would not make sense if it were not for that particular client and purpose. FM does not seem to have a formula where they just plug and chug to get a product. They do intense research and go through many steps specific to each project in order to create something that will fit the need best.

This is the kind of designer I want to be. I don’t want all of my work to look the same despite the purpose or need. As of now, I also think I would love working in a small studio like this one. They get to work on such diverse projects and they seem to tackle each one with zeal.

I did not leave studio FM milano empty-handed. I not only left with a lot of inspiration and hope for my future as a designer, but also with a truly adorable and clever book full of type “faces”!

IMG_8984

Leave a Reply

Your email address will not be published. Required fields are marked *