Today we went to Artemide Factory and learned about their production process and the values that shape it. We took a van/ bus to Pregnana Milanese and I slept all the way there. Then, after arriving we were greeted with little candies and waters that we, of course, devoured. Artemide was “born in Italy in 1959”. It consists of worldwide designers, distribution, and awareness. All products are made in Europe and thoroughly tested before shipment. They have interest in new technologies which involves a lot of engineering and brainstorming. However, they also think about traditional arts and worldwide awareness. THis is where their slogan “the human light” comes from. I thought it was fascinating to see the way the workers interacted with each other and with the machinery. I have never seen such giant laser cutters in my life! I also loved getting to put a strip of their packing tape in my sketchbook! The packing tape has great typography and bold colors. I love the way the serifs and san serifs balance and the weight of the typefaces. I also love that the tape is colored brown so that when it is overlapped, you still see the integrity of the design rather than having it chaotically overlap.
