A Project of FM Studio
Mudec: Brand Identity/Advertising 2015
FM studio was challenged with creating a new fun/playful identity for the museum of culture, Mudec. It had to be playful to invite people in to see such a seemingly scattered collection of artifacts. To entice people they had several campaigns. Firstly, they created the identity + logo. FM studied the history of written language, and created a logo that contained interesting marks used in the past. Their logo can change with time and can be mixed/matched many different ways. They also studied the history of horns to create the winged marks on the edged of the ‘M’. This playful logo was a call to younger guests/viewers.
Their second campaign utilized images of the pieces actually within the museum, all colored brightly and arranged in a kaleidoscope pattern. They wanted colors that clashed, loud colors.
For the third visualization, FM decided to show off the beauty of the museum’s architecture. They placed the logo on top of images of the space, edited in bright colors.
The fourth campaign, they decided it was time to ‘take off the mask’ and show people what was inside the exhibit. In this way they decided to photograph the visually interesting pieces and place them on a black background. The background gave the pieces mystery, a kind of creepy call for viewers to look closer.
This project was a great insight into all the different ways a studio can explain the launch + emotion of a place. It included their initial research of the client + audience + application.