University of Texas at Austin, McCombs School of Business, Austin, TX
Assistant Professor of Marketing, July 2018 – present


Ph.D.  Marketing, The Wharton School at the University of Pennsylvania, 2018 

B.A. Mathematics, Statistics, and Economics (Triple Major)
Summa Cum Laude, Rice University, 2011


Substantive: Omnichannel Retailing, Public Policy

Methodological: Causal Inference, Quasi-experimental Methods, Synthetic Control Methods

  1. Li, Kathleen T., and Christophe Van den Bulte (2022), “Augmented Difference-in-Differences,Marketing Science (forthcoming)
  2. Li, Kathleen T. and Garrett Sonnier (2022), “Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings,” Journal of Marketing Research (conditional accept)
  3. Li, Kathleen T. (2020), “Statistical Inference for Average Treatment Effects Estimated by Synthetic Control Methods, ” Journal of the American Statistical Association,  115(532): 2068-2083.
  4. Li, Kathleen T. and David R. Bell (2017), “Estimation of average treatment effects with panel data: Asymptotic theory and implementation,” Journal of Econometrics, 197, 65-75.
Under Review

Li, Kathleen T. and Venkatesh Shankar, “A Two-Step Synthetic Control (TSSC) Approach for Estimating Causal Effects of Marketing Events” (revising for second round review at Management Science)

Selected Working Papers

Li, Kathleen T. and Venkatesh Shankar (2020) “Inference Theory for Quasi-experimental Methods with Non-stationary Data of Unknown Structure: Does Lifting of Shelter-in-Place Keep Covid-19 Manageable?


MKT 360 Information and Analysis

      • Trammell CBA Foundation Teaching Award for Assistant Professors (2022) – one or two assistant professors selected each year from McCombs School of Business
      • Faculty Honor Roll (2020, 2021)
Awards and Honors

UT Austin Research Reboot Award, Provost’s Office, UT Austin, (2021)
John A. Howard AMA Doctoral Dissertation Award Winner (2018)
Wharton Marketing Graduate Fellowship (2011 – 2014, 2016 – 2018)
INFORMS Doctoral Consortium Fellow (2017)
Duckworth Fellowship Nominee (2013)
NSF Foundation Graduate Research Fellowship Awardee (2011)
Phi Beta Kappa (2011 – present)
Rice University Roy Trustee Distinguished Scholarship (2007 – 2011)
President’s Honor Roll (2007 – 2010)
SACNAS Conference Travel Scholarship (2009)
BP America Economics and Trading Scholarship (2008, awarded $10,000)
Jackie Schnell Memorial Scholarship for Academic Excellence and Service (2008)                                               National Siemens Award for Advanced Placement (2007) – one female and one male
selected in the US each year based on seven math and science AP exams