Launching a new journal is difficult but sustaining it is perhaps even harder. All the more credit then to the editors of the Journal of Information Architecture for getting over the hurdles and keeping the publication moving. In its second volume, issue 2 has just been released and while we might quibble over the ongoing discussion of what it means to be an IA, the title has survived and there’s a real group of professionals who make their living as information architects, despite the predictions of cynics.