Outsell Inc held a session in the impact of Brexit on the information industry. You can view the slides here
Of course, nothing quite accounts for the lack of accurate information disseminated to the British people prior to the vote. Seems there’s plenty of claims that search traffic relating to queries of what the EU actually was, how Brexit might work etc increased significantly after the vote, though some dispute this is really accurate (but of course, that newpaper was pro-leave so…..). Friends and family there do tell me that most discussions of the vote were confusing, so clearly an information gap really did exist for ordinary voters. What this tells us about the modern information infrastructure and the average citizen’s access to reliable information is one for scholars to mull in the years ahead.