A motion from the Faculty of Information Studies at the University of Toronto proposes to drop ‘studies’ from their name so as to create the more elegant Faculty of Information. If approved, as seems likely, this will create another information school, joining Texas, Washington, Berkeley, Michigan, and FSU as having names representing the broad field. As noted in the motion, there will come a time when one wonders why we were ever called anything else (info studies, info science etc.). That day is getting nearer. Curiously, the old argument was about dropping the L word, but the Toronto naming indicates that the naming issue has evolved from those heated debates and now more accurately reflects the increased meaningfulness of information as a term for a field.