future of design : week 3

This week we visited several spots that had clear connections to each other. The first was Artemide, an Italian lighting design company and manufacturer. The initial presentation was so put together and overwhelmingly fascinating. The concept of “Li-Fi” (data transmitted through light photons) was completely illuminating, no pun intended. Reading design blogs and online news sources I feel like I am exposed to new and futuristic concepts pretty regularly but this I had never heard of and had a hard time wrapping my mind around. By the end of the presentation, Artemide made it clear that research was their game.

Heading over to Kartell, a giant global plastic design manufacturing company, they also recognized the importance of innovation. Their plastic designs enjoyed their peak success in the 60’s but they had to quickly reevaluate their brand due to environmental concerns and the growing popularity of cheap plastic.

In class, we questioned whether design was moving forward and I have a few thoughts on that subject. At Giovanni Lauda’s studio, we learned that he thinks design is at a bit of a standstill and that everyone is playing it safe. However, I think it is evident from our visit to Kartell and particularly Artemide, that new design spectacles are on the horizon and companies like theirs value research and new ways of thinking.

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mapping : week 3

This week, Kameron, Zalak, and I made tremendous headway on our mapping project. We took our first walk on Thursday morning with a few inklings of ideas that we could try out for our final project. We made a few connections but overall our ideas didn’t have a strong enough concept.

The next day we headed to the Trienalle to see an exhibit designed by Andrea Branzi and Kenya Hara called “Neo-Preistoria”. Having no prior knowlegde as to what to expect from this exhibit, we entered the dark corridor where we found a series of mirrors, rock formations, and glass cases with artifacts. In the background there was a soundtrack of heartbeats and jungle noises which enhanced the primordial feeling of the exhibit. As we meandered through, we realized that each artifact was labeled with a verb and a poetic definition of the verb. The word and image correlations were so striking at times that I got chills.

As we moved through the exhibit, the artifacts got younger and younger in age. At the beginning, I thought I would be seeing ancient artifacts all the way through but as it turns out, the artifacts were dated more recently the farther along we made it through the exhibit. It was so interesting to make the journey through man’s inventions. It really drew attention to the great strides and downfalls of humanity.

Something interesting I noticed about the exhibit design was the walking pattern. As long as I followed the numbers, it really felt like a trip through time where I was aware of my progression.

Later that day, something clicked. I thought, what if we compared our journey through the city of Milan to the journey of man’s objects through time? Conceptually, it was sound. Our first building is a fascist icon and our end building is a pillar of modernism. Our walk through Milan was a clear evolution that could be represented through found objects.

So, Friday afternoon we set out to walk our path one last time. This time, we paid attention to the mood of our every surrounding and collected items that captured the essence of our locations. Some of these items included flowers, tickets, stones, and perfume samples.

When we went home to work, we had fun figuring out the best way to display our “artifacts”. We decided to use some granola bar boxes and some white paper to create a museum display effect. I had a lot of fun coming up with the words and definitions for our exhibit. It made me realize how much I enjoy language and writing economically. It’s a different kind of artistic challenge. I have included some of my sketches for the project below!

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Rough Week

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When I first began this journey abroad, one important graph our coordinator showed us was the downward slope that’s created near the end of the journey and how it affects those around you. In this case, it was quite a few factors that created my downward slope. The first of which was my loss of internet. I am currently taking this course as well as a physics course, so not having an internet connection was, honestly, a death sentence. I couldn’t finish my blogs in time and I wasn’t able to reach out to my friends or family because I didn’t have data. This also led to the realization that unlike the U.S., where there are random cafes that give wifi and allow you to sit and work, these cafes don’t exist here. It seems that Italians don’t have this type of lifestyle, which didn’t work in my favor. Once I finally did get an internet connection, I decided to celebrate! Hooray, internet! I may as well go out with friends to enjoy Milan a bit. However, in the process of my celebration, I actually lost my wallet. It was honestly a stab to the chest in an already rough week.

However, even though these events did happen to me and I do feel poorly about it, I do have some bright sides. Thanks to the outstanding staff at IES, I did manage to communicate with the police and file a report, then get a new metro pass at the Centrale station. Also, thanks to the outstanding teacher I have, I was only met with understanding when I couldn’t post my blogs in a timely fashion. So, though these awful events did happen, it didn’t bring me all the way down. I did manage to look on the positive side which was that at least my wallet wasn’t filled with a lot of money or with important documents such as my passport. This situation could have been a lot worse, and we could have even been without an internet connection for longer, but was only without it for most of the week, not for the next week and the weekend. It was quite a turn of events to receive the text saying the internet was back.

I also feel that, just like the graph shown to us, the downward curve does have an incline and I honestly have a greater appreciation for the time I do have and the exhibits that are to come in the future. It seems that these small realizations have shaped and accustomed me to a standard of living in Italy that I was not used to before. It humbles me to my past and my future and makes me grateful for this opportunity at becoming more cultured and being able to laugh about these events. And also hopefully, my family doesn’t get too worried about me being on my own and can trust me a bit more on how I handle a crisis type situation.

Umberto Boccioni

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Grand Canal of Venice by Umberto Boccioni

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Novel of a Seamstress by Umberto Boccioni

While visiting exhibits we were able to see some amazing works of art that really inspired and brought together the ideas of futurism with many colors and talents from many artists. Two that really stood out to me was Novel of a Seamstress and Grand Canal of Venice by Umberto Boccioni. Both of these amazing works done with oil on canvas and done beautifully. I had never seen such detail done with oil paints before and to allow for such depth and shadow to appear in this work. Umberto Boccioni himself focused his energy on working during the futurism movement and creating pieces from this time. However, I felt the strongest connection with these portraits that were created earlier in his life in Italy where he pushed for portraits, mainly of his mother and landscapes of the beautiful scenery. I felt a deep connection with these portraits even though they aren’t too closely related to his more intense work done during the futurism movement which focused more on abstract shapes and designs. I felt that this was remarkable in its own right and deserved to be recognized as an astounding piece.

Alessi: One of the Greats

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During this week, we actually had a chance to visit the Alessi museum. It wasn’t quite a museum as told by the host, but it was something to behold. Even the extravagant way in which our guide moved the shelves was amazing. With this turnstile type wheel, the shelves were moved across the floor and pushed each other into one direction in order to get to the shelf beside the one being pushed. It was amazing and a remarkable use of engineering and creative genius. The entire presentation of the items in this museum was amazing. There was constantly something interesting to look at and another interesting story to back it up. One of my absolute favorites was how the son of the original owners, made his own by bringing in amazing artists such as Salvador Dali to come in and create an interesting piece of their own. It was so great to see someone born from such a creative family to admire the art of those around them and understand the importance of these artists when it comes to the inspiration of great design. It was even interesting seeing how architects were the main assets for design genius during this time and weren’t used for strictly designing buildings, but also modeling their tea set to the shape of cities.

Week 3: Mapping

The mapping is ready to be presented! We did our walk twice, from the Pirelli building to Via Marcello Malpighi. The first time we played the role of the casual observer. We were good little flâneurs. We took note of signs in different styles (Art Deco, Rationalist, etc). We took note of smells, colors, culture, and food.

Then our second walk took on the spirit of the Situationists International. The situationists believed that it was important to construct situations, deliberately, to reawaken the soul. We did not want to simply take our walk as observers, but create a situation in which we had to directly interact with our walk. Our solution was to acquire as many business cards as possible from establishments that held meaning to us.

By collecting cards and talking to people from cafes, sushi bars, massage parlors, and commercial shopping, we experienced an array of (often awkward) encounters. Yet, I can assure the reader that each place is remembered and now dear to me. Our map presentation showcases the cards we received and guides the viewer through some of their subtle (or not subtle) historical references in Milan’s patchwork of the past. Top of map + Musings

Bottom of map + Musings
Bottom of map + Musings
Shopping + American + Contemporary
Shopping + American + Contemporary
Italian + Art Nouveau
Italian + Art Nouveau

Mapping: Fascism to Modernism

Hillary, Zalak,and myself were teamed together to map the experience between the Headquarters of the Federazione del Fasci Milanesi and the Triennale di Milano. Although we had previously visited the Triennale, we were completely unfamiliar with the Federazione del Fasci Milanesi – a Piero Portaluppi design. Not too far off from the Duomo, the Piazza S. Sepolcro (Federazione del Fasci Milanesi) is much more dense and heavy in the mood of the atmosphere. Taken away by the church across from our starting building, we noticed the odd juxtaposition of styles between the Romanesque church and the fascist tower that suppressed the surrounding structures. 

Piazza S. Sepolcro
Piazza S. Sepolcro

In absolute contrast to the dense and heavy atmosphere of our beginning building, the Triennale is located in an open area surround by light and greenery overflowing from the adjacent parkland. Although the building is also large and of similar coloring on the front-most facade, the architectural style is much lighter and of a different time. Both buildings were built in the early 1930s, but their stark differences in architectural styles make them seem decades apart in age. While the fascist tower is a prime example of fascist design, the Triennale is modern in aesthetic and belongs to the Novecento movement.

Triennale di Milano
Triennale di Milano

The walk between these two differing endpoints was interesting and ended up reflecting a path of heaviness to lightness in environment along the route from the Headquarters of the Federazione del Fasci Milanesi and the Triennale di Milano. As a part of our mapping project, we are drawing inspiration from an event hosted at the Triennale, however, the main focus will be on moods and environments as we shifted from point A to point B. Our inspiration was realized in the form of exhibiting objects from key areas along our route and using verb definition to iterate the mood/impression of each area along our route. 

 

Week 3: Sketchbook

This entire trip my sketchbook has been torn between my love of bicycles, and interest in the variety of appliances (aka toilet handles). The toilet handles have hit a little bit of a plateau and are starting to look the same, which does of course mean I can now start researching the brands and functions. Yet this week, while adding a few new sketches to the flushers (including one very obnoxious one found on the way home from Rome that flushed without warning) I was entirely enamored with a bike exhibit within one of the Triennales we visited.

I figured I’d go ahead and post about my secret obsession (bike handles) because it has been consuming a lot of pages within my book. These bike-handle sketches have also made me realized how unique the craftsmanship and variety is in Milan. I will look more carefully when I return home to Texas, but I swear I haven’t noticed such extravagant bikes in such common areas as I do here. The Triennale show also introduced me to Paolo Manfredi and his talk about about craft-built bicycles in Italy, another venue to look down.

Bike outside apartment-very common
Bike outside apartment-very common
Street bike with wrapped handles w/ holes
Street bike with wrapped handles w/ holes
Marble + plastic handle
Marble + plastic handle
The Urushi Bicycle, 2015
The Urushi Bicycle, 2015
Awful + mean trenitalia flusher
Awful + mean trenitalia flusher

Kering Factory

Outside the Kering Factory [/caption]As a textiles and apparel major, I’ve lost count of the number of times I’ve studied the product development process for a garment. In fact, I even took a course entirely dedicated to the product development process. While I’ve been able to enjoy all the beautiful museums and and workshops we’ve visited thus far,the Kering Factory was one of the main attractions I most anticipated. I was aware that Kering developed runway samples for luxury lines such as Gucci and Stella McCartney, but never in my wildest dreams did I think I would get that up close andintimate with the garments.
As soon as I walked in the door of Kering Factory and saw giant “Gucci” signage, I immediately felt at home. Our group first sat down in a conference room where a representative gave us a presentation about Kering and its background.
Kering specifically makes runway samples for Gucci, Saint Laurent, Bottega Veneta, Altuzarra, and Stella McCartney, but they also create PR sample garments as well as red carpet gowns. After receiving an overview of the factory the tour began. I made sure to be in the front of the line closest to the representative. I was so excited that I started to feel the tingle in your nose that you feel when you’re about to cry. Thankfully, I was able to collect my emotions and maintain a calm composure.
The first stop on our tour was the CAD center. CAD stands for computer aided design, where you design the technical flats of the garments. UT offers a CAD class which I have yet to take, but I hope to enroll in it in the future. After visiting the CAD center, we made our way to the position of the factory that cut patterns and fabric. The majority of fabric is cut by intricate machines, however some fabrics must be hand cut due to their delicacy.
My favorite part of the tour had to be the next part of the tour, where we saw seamstresses attaching zippers, buttons, and any other adornments to the garments. I have never seen so many beautiful items in my life. I’ve always been sure that I’ve wanted to have a career in the fashion industry, but my visit to the Kering Factory just reaffirmed everything. It would be my dream to work as a representative for Kering. In fact, I told our guide that I would see her in a few years!

Outside the Kering Factory
Outside the Kering Factory

Update: Lights in Milan

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Definitely a highlight within the past week has been visiting both the Kartel and Artemide museums. Coincidently, both these fabulous visits included a multitude of lights for me to sketch and detail. One of my favorite pieces was the plastic lamp that we saw at Kartell, I was fascinated by its design that incorporated a vintage structure but was modernized through the plastic material. As I mentioned in my sketchbook, what I loved about the use of plastic was that the way the plastic was formed makes the pieces appear like glass. At Artemide, I found the technology put behind the variety of lamps really intriguing to learn about. In specific, there was a specific technology shown to us during the presentation which detailed how it could be possible to send wifi through a lamp. Overall, the theme at Artemide was creating lighting that could be something more than a simple lamp in their use. Having the opportunity to see the step by step creation of these pieces in the factory was simply amazing. (As a fan of How its made, I felt like I was stepping through the tv screen in an episode of How its Made: Lamps)