Help or Hinder? When Recommendation Signage Expands Consieration Sets and Heightens Decision Difficulty (2013), Goodman, Joseph, Susan M. Broniarczyk, Jill G. Griffin, and Leigh McAlister, Journal of Consumer Psychology, 23 (2), 165-174.

So Near and Yet So Far — The Mental Representation of Goal Progress  (2012), Huang, Szu-chi, Ying Zhang, and Susan M. Broniarczyk, Journal of Personality and Social Psychology, 103 (August), 225-241.

Investing For Retirement: The Moderating Effect of Fund Assortment Size on the 1/n Heuristic (2012), Morrin, Maureen, J. Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov, and Jonathan Reuter, Journal of Marketing Research, 49 (August), 537-550.

Plan Format and Participation in 401K Plans: The Moderating Role of Investor Knowledge (2012), Morrin, Maureen, Susan M. Broniarczyk, and J. Jeffrey Inman, Journal of Public Policy & Marketing, 31 (2), 254-268.

It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness (2011), Ward, Morgan K. and Susan M. Broniarczyk, Journal of Consumer Research, 38 (June), 164-181.

Fund Assortments, Gender, and Retirement Plan Participation (2011), Morrin, Maureen, Susan M. Broniarczyk, and J. Jeffrey Inman, International Journal of Bank Marketing, 29 (5), 433-450.

Counteractive Construal in Consumer Goal Pursuit (2010), Zhang, Ying, Szu-Chi Huang, and Susan M. Broniarczyk, Journal of Consumer Research, 37 (June), 129-142.

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction (2010), Griffin, Jill G. and Susan M. Broniarczyk, Journal of Marketing Research, 47 (April), 323-334.

Product Assortment (2008), Susan M. Broniarczyk, Handbook of Consumer Psychology, Chapter 30, eds. C.P. Haugtvedt, P.M. Herr, and F. R. Kardes, Laurence Erlbaum Associates, 755-779.

Choice Under Restrictions (2008), Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany, and Brian Wansink, Marketing Letters, 19 (3), 183-199.

Saving for Retirement: The Effects of Fund Assortment Size and Investor Knowledge on Asset Allocation Strategies (2008), Morrin, Maureen, Susan Broniarczyk, J. Jeffrey Inman, and John Broussard, Journal of Consumer Affairs, 42 (2), 206-222.

Perceptions of Assortment Variety: The Effects of Congruency Between Consumer’s Internal and Retailers’ External Organization (2005), Morales, Andrea, Barbara Kahn, Cynthia Huffman, Leigh McAlister, and Susan M.Broniarczyk, Journal of Retailing, 81 (2), 159-169.
*2005 Davidson Award Winner

Retailer Assortment: More Does Not = Better (2005), Broniarczyk, Susan M. and Wayne D. Hoyer, Retailing in the 21st Century, eds. Krafft and Manatrala, Springer Publishing, 225-238.

Choose, Choose, Choose, Choose, Choose, Choose, Chose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice (2004), Mick, David Glen, Susan M. Broniarczyk, and Jonathan Haidt, Journal of Business Ethics, 52, 207-211.

The Reciprocal Effects of Brand Equity and TrivialAttributes (2003), Broniarczyk, Susan M. and Andrew D. Gershoff, Journal of Marketing Research, 40 (May), 161-175.

Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge (2003), Capraro, Anthony, Susan M. Broniarczyk, and Rajendra Srivastava, Journal of Academy of Marketing Science, 31 (2), 164-175.

Recommendation or Evaluation? Task Sensitivity in Information Source Selection  (2001), Gershoff, Andrew D., Susan M. Broniarczyk, and Patricia M. West, Journal of Consumer Research, 28 (December), 418-438.

Brand Equity, Consumer Learning and Choice (1999), Erdem, T., J. Swait, S. Broniarczyk, D. Chakravarti, J. Kapferer, M. Keane, J. Roberts, J.B.Steenkamp, F. Zettelmeyer, Marketing Letters, 10 (August), 301-318.

Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus (1998), West, Patricia M. and Susan M. Broniarczyk, Journal of Consumer Research, 25 (June), 38-51.

Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction (1998), Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister, Journal of Marketing Research, 35 (May), 166-176.
* 2003 O’Dell Award Winner

Theory Versus Data in Prediction and Correlation Tasks (1994), Broniarczyk, Susan M. and Joseph W. Alba, Organizational Behavior and Human Decision Processes, 57 (January), 117-139.

The Importance of the Brand in Brand Extension (1994), Broniarczyk, Susan M. and Joseph W. Alba, Journal of Marketing Research, 31 (May), 214-228.
*1999 O’Dell Award Semi-Finalist

The Role of Consumers’ Intuitions in Inference Making (1994), Broniarczyk, Susan M. and Joseph W. Alba, Journal of Consumer Research, 21 (December), 393-407 (lead article).

The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers’ Perceptions of Comparative Price Data (1994), Alba, Joseph W., Susan M. Broniarczyk, Terence A. Shimp, and Joel E.Urbany, Journal of Consumer Research, 21 (September), 219-235 (lead article).