Running a business is not easy. Creating a successful business is even harder. There are many challenges to starting and growing a business—finding the right people, financial management, keeping up with the market, and more.
But ever since the pandemic hit in early 2020, more small businesses are appearing despite a volatile market and economic uncertainty. Many people are taking the opportunity to start businesses in COVID-19 friendly industries and digital solutions.
As the business magnate, Warren Buffet once said, “Be fearful when others are greedy and be greedy when others are fearful.” Sometimes, businesses created amidst adversaries can flourish better.
But before you start your own business, here are some quick entrepreneurial tips to help smooth the bumps along the way.
Keep Detailed Financial Records
Running a business can be backbreaking and exhausting enough without the complexity of filing taxes each year. So make sure you have the process handled correctly right from the very beginning.
You will need to keep a thorough and accurate record of the transactions and expenses throughout the year to file your tax returns correctly. Failing to do so might put yourself and your company at risk. To avoid this, consider hiring a trusted accountant to get the job done while you have more time and headspace to focus on what truly matters for your business.
As a small or medium business, the last thing you want to do is give your hard-earned business income to the government. Luckily, there are some tax deduction strategies to reduce your taxable income. An increasing number of governments are offering special incentives for R&D expenditures.
Suppose your business is focused on expanding and researching, and developing to innovate new products or services. In that case, you can consider asking your accountant about the R&D tax credit claim using R&D software.
This tax credit is eligible for businesses of all sizes and not just for major corporations with an expensive list of R&D activities qualifying for the credit. Doing this can not only grow your business but help reduce your tax payables.
Connect With Your Audience
For business-to-consumer (B2C) businesses, you want to make social media your holy grail. Solving your customer needs and exceeding expectations is what drives business growth. This means connecting with your customers where they are and establishing a stronger connection with them through meeting their needs.
Besides, interacting with your audience is essential as it positions your business as a brand that cares and takes time to deal with customers’ feedback and problems. You can try putting up a poll or Q&A session on your Instagram or post a Facebook story for better reach and engagement.
Let’s say you are running a home baking business. You could ask your audience or followers what problems they face while baking cupcakes or cakes. Then, reply to the questions with proper solutions or suggestions to the problem they stated. Doing this will reinforce your authority as a business with experience and boosts audience trust towards your business.
Rank Your Customers
If you’re a small business just starting out with a few clients, then you might know your customers by their name as every order or purchase means a lot to you. You can take this information to another level by ranking your customers based on key attributes.
Let’s take one attribute, “spend the most”, then generate a list of the customers. This way, you will be able to contact them for feedback, and if the response is good, they might even reorder!
When you follow up or provide an excellent after-sales service, it portrays that your business genuinely cares about your customers. In return, they have a higher possibility of becoming your loyal customers.
Returning customers are more valuable than new customers as you can count on them on days without sales. They are the customers who you should be rolling out the red carpet for your “A-list customers”. At the same time, you should also have a B, C or even a D list of customers as you can convert these prospects into your future customers.
To make this process easier, you can try out some accounting software that will allow you to sort your customers based on their purchases quickly. By investing your time and resources into this process, you can expect some long-term and valuable customer relationships that will pay off.
The Bottom Line
As a small business owner starting out, you will need to wear MANY different hats, and it will take a toll on you at the end of the day.
Regardless, like anything else in life, you have to put in the time and more effort than others to reap the benefits of running a business. Our advice is not to focus on the short-term gains but instead look for the long-term. Perseverance and patience is key to a successful business!