When people think of the American south, it’s quite likely that the first place they think of is Texas. For good reason too, as the second largest state in America and with a large population size to match, Texas has not only made a name for itself because of its size but also because of the unique identity of this state. In Texas, you can find both sprawling cattle ranches and bustling metropolitan scenes.
However, bigger doesn’t always mean better, and Texas was hit just as hard as anyone else by the Covid-19 virus. Startups from smaller towns in Texas and big businesses alike all saw a dip in their earnings when self-quarantine and social distancing were at their peak. However, as the world is slowly regaining a sense of normalcy and business is picking up again, this spells a new chapter for establishments both big and small.
As the pandemic has forced many of us to face an unfortunate bout of financial difficulty, numerous people are starting to realize the importance of having multiple sources of income. Those of us with previously unexplored skills such as sewing, cooking or woodworking may now be thinking of turning those hobbies into a possible avenue to make additional income. However, in order to do so it’s important to figure out how to capitalize on your environment in order to bring in business. If you’re planning to set up a startup in Texas, here are some tips you may find helpful:
Get To Know Your Neighbors
For many of us who are considering starting a startup, we’d likely have to begin by selling our services from our very own house. Not only is this relatively more cost-effective for a fledgling business but it also takes some of the stress like renting a space or setting up the utilities in a new space out of the equation. However, any physical location has the immediate drawback of having to worry about reaching a wide enough customer base to sustain business in the long run.
While social media and good marketing strategies are naturally the first things that many consider as a knee jerk reaction to this quandary. However, there’s often something that we don’t often immediately consider, which is the fact that just because people know of you doesn’t mean that they can reach you. Just because someone from a different state knows of your business because of tweets and shares, it doesn’t change the fact that they may not be able to purchase from you if they can’t afford the shipping fees or if you’re not willing to foot them yourself.
Therefore, it’s sometimes best to build your customer base from the locals in your area first. Seeing as one of Texas’ nicknames is ‘the friendship state’, it’s safe to say that its residents show a special kind of warmth to others. Texans are considered some of the friendliest people in America which is a testament to the idea of southern hospitality which holds strong in the state.
So get to know your neighbors. Share your story with them and see if you can build your customer base starting with the locals. Many of them would likely be willing to give your service a shot and if they like it, they’ll probably even give it a shoutout to their friends. This is one method to attract a steady stream of foot traffic to your location.
Have Fun With Fusion
Arguably, other than country music and all things related to cows, another thing that Texas is known for is the creation and appreciation of Tex-Mex cuisine. Tex-Mex cuisine is derivative of traditional Spanish and Mexican cuisine, boasting bold flavors and spices and given a distinct American (or maybe just plain Texan) twist to better suit the local palate. The food itself is a testament to the rich and complex history of this state.
So if you’re a person of mixed heritage or if you simply want to have mixing and matching the different flavors of the world, it can think of no better place to do so. It doesn’t just have to be limited to food either. Incorporate Japanese designs into a western-style painting, try seeing if you can pull off Indian clothing patterns but add in a Somalian twist, add Ukrainian elements to your Polish inspired jewelry. The world is your oyster and only your imagination can limit you.
Just like Tex-Mex food, if it’s bold and tells a story, it will likely catch the eyes of the more adventurous locals. This will help to distinguish your business and put you on the map for both locals and tourists. Furthermore, the more interesting a story there is behind your brand, the more likely you’ll be able to get people’s attention so feel free to go ham.
Texas is a state with many opportunities for small businesses to establish themselves and flourish. With the warmth of its local population and the unique identity adopted by them, your entrepreneurship journey will feel far from lonely in the Lone Star state.