By the end of the 1930s, Depression-weary Americans were confronted with a housing shortage and skyrocketing prices. Norman Bel Geddes, perpetually optimistic, viewed the precarious geopolitical climate as a ripe opportunity to reshape domestic architecture. With a housing crisis, economic depression, and looming entrance into a world war, Bel Geddes… read more
I have seen the Future: Norman Bel Geddes Designs America
Preview "Norman Bel Geddes Designs America" book
Scheduled for release on November 1, Norman Bel Geddes Designs America (Abrams) is the first book to explore the entire scope of American stage and industrial designer, urban planner, and futurist Norman Bel Geddes’s life, career, and projects. Edited by Donald Albrecht, an independent curator and curator of architecture and… read more
In the Galleries: Norman Bel Geddes’s diagram for ‘Highways and Horizons’
Forecasting the automobile’s ability to transform society, industrial designer Norman Bel Geddes planned his Futurama exhibition at the 1939–1940 New York World’s Fair around vehicular transportation systems. The Fair’s theme, “Building the World of Tomorrow,” provided an international stage for Bel Geddes to showcase his optimistic and auto-centric vision of… read more