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Marketing & Analytics

We are SEC’s committee for anything analytics-related! We are SEC’s newest committee, turning 5 this year. Previously, we’ve worked in the sphere of consulting on the event planning realm and data collection on the attendees of SEC events, in addition to creating briefs for the event to adjust planning strategies for future years. This year, we’re expanding our realm to focus more on analyzing DEI initiatives to better approach them in the future, using Airtable (our data collection software of choice) to make our officers and committees’ lives easier, and tailoring project management tools for our committees. These goals will be tackled by our new subcommittee system.

Our 2022-2023 Committee:

Directors

Sankalpa Bhuma
Khyati Malik

The Marketing & Analytics committee is led by Sankalpa Bhuma and Khyati Malik. Sankalpa is a 2nd-year Chemical Engineer. Khyati is a 2nd-year Biomedical Engineer.

Reports

Unlike the other event planning committees, the Marketing & Analytics Committee focuses on auditing events and measuring our impact. Event Reports perform a detailed analysis of an event’s planning, operation, finances, marketing, impact, and more. Event Briefs analyze an event’s planning, finances, marketing, and impact in a more summarized format. Event Summaries highlight key metrics in demographics, finances, and marketing.


2020 – 2021

Event Reports

S21 Eweek

Event Brief

F20 Kick-Off

Cockrell School Connects

SFE Fun Night

SFE Student Life Panel
F20 HCFD
Research Speaker Series
F20 Pub Workshop
F20 First-Year Case Comp
Designathon
S21 Endgame

Event Summaries


2019 – 2020

Event Reports

F19 Engineering Tailgate

F19 Makeathon

Event Briefs

F19 Faculty-Student Trivia Night

Event Summaries

F19 Dean’s Study Breaks

F19 Welcome Day of Service


2018 – 2019

18-19 SEC EOY Report

Event Reports

S19 Engineering Day of Service

S19 Corporate Luncheon

S19 Spring Cookout

F18 Makeathon

F18 Casino Night

F18 First-Year Case Competition

Event Briefs

S19 Spring Cookout

F19 Casino Night

S19 Corporate Luncheon


Resources

We use a variety of tools to help keep SEC running as efficiently and effectively as possible. To learn more about how we use Airtable, our data management platform, check out the resources below.

Airtable 101

Project Management Guide

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  • About Us
    • About Us
    • Committees
      • Academic Affairs
      • Engineering Activities
      • Marketing & Analytics
      • Publicity
      • Service
      • Society of First-Year Engineers
      • Expo
      • Cockrell School Cares
    • Officers
    • Chairs
  • Cockrell Merchandise
  • Organizations
  • Corporate
    • Corporate
    • Corporate Engagement Opportunities
    • Benefits & Partnerships
  • Resources
  • Calendar
  • Contact
  • Members
    • Involvement Points
    • Event Sign-Up
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  • Join