Add Media from External Services Last Updated March 2026 Many external services provide an Application Programing Interface (API) to allow you to grab a piece of code and put it on another website which will display content from the external service. WordPress makes some of this content exchange easy. Streaming audio and video is as easy as pasting a URL address. Due to security concerns some embed codes, such as from Ustream, are not allowed without assistance from the university Information Technology team. Send your request for these embed codes to help@sites.utexas.edu. Before You Start Images and media must adhere to legal requirements and policies of the university. Streaming Audio & Video To put streaming content on your website from an external service like YouTube, Vimeo and SoundCloud, you can simply insert the video or audio link address in a Video or Audio block. While it differs from site to site, you can usually get a link by clicking a Share Link. On the page or post, place your cursor where you would like the media to appear. Type /Video or /Audio or click the Add Block button and select the type of media you want to embed. A popup will appear with several ways to insert the media: drag and drop from your computer, upload a media file, select one already in the media library or insert from a URL. The toolbar allows you to align the media and add a caption if you wish. SoundCloud An accessible button color depends on the color of the background image. Work with this contrast checker to get as close to accessible as it allows. Recommended It’s always a good idea to have an alternate way to access multimedia. For example, add a link directly to the video on YouTube or audio on SoundCloud. Learn More Find more plugins and widgets for our WordPress sites.