Many external services provide an Application Programing Interface (API) to allow you to grab a piece of code and put it on another website which will display content from the external service. WordPress makes some of this content exchange easy. Streaming audio and video is as easy as pasting a URL address.
Due to security concerns some embed codes, such as from Ustream, are not allowed without assistance from the university Information Technology team. Send your request for these embed codes to help@sites.utexas.edu.
Before You Start
Images and media must adhere to legal requirements and policies of the university.
Streaming Audio & Video
To put streaming content on your website from an external service like YouTube, Vimeo and SoundCloud, WordPress does allow you to simply insert the video or audio link address on a line by itself. While it differs from site to site, you can usually produce a link by clicking a Share Link. Unfortunately this option does not pass current web accessibility standards.
In order for your video to be considered accessible your embed needs a title attribute. To do this, utilize the WordPress embed short code with a title attribute, as you see in the image below.
The title attribute serves a similar purpose as Alternate Text does for an image. Use all the same standards for developing a video title attribute as you would for creating image ALT text.
SoundCloud
Because we can’t use iFrames on UBS, the only option for WordPress is the Visual player.
Contrast: An accessible button color depends on the color of the background image. Work with this contrast checker to get as close to accessible as it allows.
Title: To add the player to WordPress use 
and add a title.
Recommended
It’s always a good idea to have an alternate way to access multimedia. For example, add a link directly to the video on YouTube or audio on SoundCloud.
Learn More
Find more plugins and widgets for our WordPress sites.
