Organizing your content and labeling menu items so that your website is easy for your visitors to use can be challenging. The art and science of organizing and labeling websites is called Information Architecture. Consideration of the context, content and users is essential. You may want to develop a governance strategy for your site.
Accordion to the WCAG Guideline’s success criterion it best to provide several ways for visitors to locate content and navigate the website. Additional links, outside the menu, may also be helpful.
On this page:
How to Start
Many people start with a hierarchically organized outline categorizing the content they have written or intend to write. This can be created in any word processing program and is frequently translated directly into the information architecture.
Common Mistakes
- The menu items should inform the visitor of what to expect without having to visit the page. In other words, context is critical and requires some special consideration.
- Jargon, acronyms and abbreviations should be avoided.
- No more than 5 – 7 items is recommended for the top level menu.
- Missing opportunities to cross promote. Anything that can be a link, probably should be.
If you’re worried about how many clicks it takes to reach content, please read the article Reducing The Number Of Clicks Is Highly Overrated.
Finding Solutions
Test your menu items. Ask a friend or colleague to attempt a task or two on your site. If they are not able to navigate to the desired information, you may need to make some changes. This is called informal usability testing.
Card sort activities will allow you to discuss your navigation before it is on your website. It can be as easy as writing each menu item on an index card and asking a friend to sort them into logical categories.
In addition to the main menu system for your website you may need to use other links as way finding cues to assist your visitors. Be sure to follow the best practices for links.
If you are struggling to organize your website, public relations staff in your department or the COFA Web team can make additional recommendations.
Managing Menus
Learn how to add and edit menu items on our WordPress websites and on our Drupal websites.
Learn More
What is Information Architecture article from the UX Design Institute is an excellent place to begin. Foundations of UX: Information Architecture on LinkedIn Learning. When you’re ready to dig deep check out The Ultimate Guide to Information Architecture article.