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College of Fine Arts Web Instruction | College of Fine Arts | University of Texas At Austin

College of Fine Arts Web instruction

University of Texas At Austin

  • Welcome
  • About Us
    • WordPress & Drupal
    • Find a Content Owner
  • Getting Started
    • Learn Best Practices for Web
    • Vocabulary Terms
    • Do you need a website?
    • Ways to Get a Website
      • Website Options On Campus
      • Initiate a Project with the Web Team
      • Outsource or DIY
    • Know Your Audience
    • Navigation & Menu Items
  • Requirements
    • Americans with Disabilities Legal Obligations
      • Alternate Text
      • Use of Color & Contrast
      • Link Text & Appearance
        • Non-Visible Link Context
      • PDF Files
      • Software Plug-in Link
      • Captions, Audio Description & Transcripts
        • webVTT Caption File
        • Caption Using Amara
        • Writing Captions & Audio Description
        • Video & Remote Communications
      • Additional ADA Issues
        • Accessible Social Media
        • Video & Remote Communications
    • UT Web Accessibility Policy
    • UT Web Privacy Policy
    • Records Retention – Backups, Archives and Revisions
    • College of Fine Arts Brand
    • UT Brand Guidelines
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  • Best Practices
    • College of Fine Arts Communications Written Style Guide
    • Using a Rich Text Editor
      • Using an External HTML Editor
    • Links & URLs
      • Link Text & Appearance
        • Non-Visible Link Context
      • Absolute vs. Relative Paths
      • HTTP vs HTTPS
      • Anchor Links
      • Changing URLs
      • Shorten a URL for Marketing
    • Images
      • JPG vs PNG
      • Image Editing and Troubleshooting
    • Web Forms & Surveys
    • Standards & Structure
      • Hierarchical Headers
      • Computer File Names
      • URL address names
        • UT Short Links Service
      • HTML
        • Common HTML Errors
        • Multiple Rows with Floated Images
        • Responsive Word Wrapping
    • Artificial Intelligence
    • Test & Evaluate
    • Wikipedia
    • Social Media & Networking
      • Accessible Social Media
    • RSS & Feeds
    • UT Austin Web Publishing Guidelines
  • Site Performance
    • Page Load Time
      • Fonts
    • Respond to a Variety of Devices
      • Telephone Numbers on Smart Phones
    • Analytics & Visitor Data
      • Outreach Campaign Link Tracking
        • Campaign URL Builder
        • Campaign Link Tracking Worksheet
    • Page Not Found Traffic
    • Tips to Increase Traffic
    • Optimize for AI Chat and Search
  • Site Specific Instructions
    • COFA/UT WordPress Instruction
    • COFA Drupal Instruction
    • UT Drupal Kit Managed

Analytics & Visitor Data

We use Google Analytics to track traffic on our websites and to understand usage and engagement . Contact your department’s Communications staff for data or to gain access with your own Gmail account, send it to the COFA Web team.

What You Can Learn From Analytics

Data analysis can be complex but the web team tries to make it simple by providing reports about each of our websites. Website content editors should be receiving a monthly report with the basics, such as the number of visitors, pages they are visiting, how they engage, where the visitors are coming from and where they’re going, etc. Anyone can contact us to get this report for any of the websites.

Want to know more?

As a content creator you know more about the business needs that your web content is trying to achieve than the web team. If you have a specific question about website content, that is not in the reports, we may be able to help.  When you are creating particularly important or pressing and you expect you may need to know more than is available in the monthly report, please reach out in advance.

Time relevant content reports

If you know you are planning an Outreach Campaign to launch on a particular day it may require setting up tracking before you publish the content.

How to Improve Site Search Ranking

Tips to help people find your website and make search engines, like Google, weigh your site higher in results.

Learn More

It’s important for the data to have context. The Nielsen Norman Group article, Translating UX Goals into Analytics Measurement Plans is a good place to start. Find comparison data from international research of Internet trends and users at The Pew Internet & American Life Project.

If you’re ready for advanced data analysis, you may be interested in taking Google’s Skill’s Shop for Google Analytics 4 or exploring Google’s Marketing Platforms.

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Open Office / Co-Working Sessions

Second Monday of the month:

11 a.m. – 12:30 p.m.

Fourth Thursday of the month:

2 p.m. – 3:30 p.m.

Email us for the Zoom link.

College of Fine Arts WordPress Instruction
College of Fine Arts Drupal Instruction
Subscribe to our email list to receive periodic tips and resources for generating great digital content

Contact Us

The COFA Web team can be reached by emailing us at cofawebmaster@austin.utexas.edu


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