We use Google Analytics to track traffic on our websites. Contact your department’s Public Relations staff for data or to gain access with your own Gmail account, send it to the COFA Web team.
What You Can Learn From Analytics
Data analysis can be complex but we try to make it simple by providing reports about each of our websites. Most site content editors will already receive a monthly report with the number of visitors, pages they are visiting, how they engage, where they’re coming from and where they’re going, etc. Anyone can contact us to get this report for any of the websites.
How to Improve Site Search Ranking
Tips to help people find your website and make search engines, like Google, weigh your site higher in results.
It’s important for the data to have context. The Nielsen Norman Group article, Translating UX Goals into Analytics Measurement Plans is a good place to start.
Find comparison data from international research of Internet trends and users at The Pew Internet & American Life Project.
If you’re ready to dig in to the data check out the Google Analytics guide at York University, sign up to receive a Google Analytics Tip of the Day or take Google’s Google Analytics Training. Explore the Google Analytics Solution Gallery to see all the different possibilities of data analysis that can be achieved.