All of the same principles apply to getting your content to show up in AI Chat and AI Generated Search results as apply to increasing visitors to your website — Your content must be highly-rated by the technologies that “scrap” and “index” it, which means it must be high-quality and authoritative. A couple additional things to focus on:
Answer the Question
You must provide straightforward direct answers to the questions that your visitors are asking.
For the bots to use your answer and not one found in a comment on Reddit you must answer the questions people are asking. You can elaborate after, if needed, but use a natural and organized structure, including tagged headings, that will make it easy for the AI and Search bots to capture the information they need.
Yes, the advent of AI Chat and AI Generated Search results will mean, less traffic to your actual webpage, but if you’re website is solidly Search Engine Optimization and answers your audience’s question authoritatively, your content will still be delivered to your audience.
Focus on Experiences
Optimize your content that cannot be satisfactorily learned from an AI generated text summary.
Some content just doesn’t lend itself to being answerable by AI Chat and AI Generated Search, in particular questions about what something is like. In the case when a “picture is worth a thousand words” your web page may still draw more traffic than AI Chat and AI Generated Search results.
Learn More
SevenAtoms blog post from April 15, 2024 How to Optimize Your Website for Google Search Generative Experience (SGE)