We use Google Analytics to track traffic on our websites and to understand usage and engagement . Contact your department’s Communications staff for data or to gain access with your own Gmail account, send it to the COFA Web team.
What You Can Learn From Analytics
Data analysis can be complex but the web team tries to make it simple by providing reports about each of our websites. Website content editors should be receiving a monthly report with the basics, such as the number of visitors, pages they are visiting, how they engage, where the visitors are coming from and where they’re going, etc. Anyone can contact us to get this report for any of the websites.
Want to know more?
As a content creator you know more about the business needs that your web content is trying to achieve than the web team. If you have a specific question about website content, that is not in the reports, we may be able to help. When you are creating particularly important or pressing and you expect you may need to know more than is available in the monthly report, please reach out in advance.
Time relevant content reports
If you know you are planning an Outreach Campaign to launch on a particular day it may require setting up tracking before you publish the content.
How to Improve Site Search Ranking
Tips to help people find your website and make search engines, like Google, weigh your site higher in results.
Learn More
It’s important for the data to have context. The Nielsen Norman Group article, Translating UX Goals into Analytics Measurement Plans is a good place to start. Find comparison data from international research of Internet trends and users at The Pew Internet & American Life Project.
If you’re ready for advanced data analysis, you may be interested in taking Google’s Skill’s Shop for Google Analytics 4 or exploring Google’s Marketing Platforms.
