Content Marketing and PR Internship
Are you a skilled communicator looking to break into the world of content marketing and PR? Do you have a knack for writing targeted pitches via email and social media that break through the noise? Are you media savvy? Do you want to work with an experienced and a fast-moving team of people who are excited to welcome a valuable new member? Oh, and do you want to do all of that at one of Austin’s hottest tech companies with perks like gourmet lunches prepared by our onsite chef, a dog-friendly office, plenty of snacks, and a laid back atmosphere? If so, we have the perfect role for you.
SpareFoot is looking for a Content Marketing and PR Intern to join our marketing team. Your primary responsibility will be to pitch and promote our editorial (blog and landing page) content to reporters, producers, and bloggers in order to build links and brand exposure for SpareFoot and our partner sites.
We’re looking for someone who’s driven by results, thinks strategically, and can come up with creative, flexible solutions when current tactics aren’t working. You must be a skilled writer and communicator. You’re probably a Marketing, Public Relations, Advertising, Communications or English major.
About Us
- SpareFoot is the largest marketplace for storage, making it simpler to move and store your stuff. Our website lets you compare the most storage options nationwide and pick the best solution for your needs, whether it’s traditional self-storage or full-service storage.
- SpareFoot operates a network of websites that help consumers comparison shop for storage facilities (like Hotels.com for self-storage). These include www.sparefoot.com and www.selfstorage.com.
- For examples of the kind of content we’ll be promoting, check out:
What you will do everyday:
- Identify audiences and individuals at digital media outlets that will share our content
- Write killer pitches over email and social media to get our content shared and promoted
- Maintain lists of relevant online media for future outreach
- Work with our editorial team on spacing out relevant content based on workload and timeliness
- Send regular progress reports and track goals
- Figure out what’s working, what isn’t, and iterate
About you:
- You’re hungry –– you love doing media outreach and securing coverage
- Ability to work between 20 – 28 hours a week
- Results-driven, a strategic thinker, and able to quickly pivot when current tactics aren’t working.
- You’re organized
- You’re a skilled writer and communicator.
Bonus Points:
- You’re a Marketing, Public Relations, Advertising, Communications or English major.
- Experience with Content Marketing or SEO isn’t required, but would be a plus.
Demo Question (in a form when applying)
SpareFoot recently released this study: https://www.sparefoot.com/moving/moving-to-washington-dc/where-new-residents-of-washington-dc-are-moving-from/
You need to:
- Identify 10 websites that you think SpareFoot would get the most value out of a share/link from, and who you think would be willing to share this infographic.
- Choose one of those ten sites, and explain why you think a link from them would be valuable, and why they might be likely to share it with their audience.
- Get their email address and tell us how you found it.
- Craft a customized email pitch convincing them to share the infographic on their site, complete with a subject line.